tech
How Optimizely is Powering Personalised AI Ads with Deloitte
Deloitte Digital and Optimizely join forces to improve and personalise AI marketing, redesigning how brands deliver digital experiences and improving ROI
TL;DR
- Optimizely and Deloitte Digital are collaborating to improve and personalize AI marketing.
- The partnership aims to connect AI orchestration with enterprise transformation expertise.
- The goal is to help brands implement AI-led personalization and content strategies through updated marketing operating models.
- A key challenge addressed is the gap between AI ambition and impact.
- They have developed an 'AI Blueprint for Marketing Leaders' to help scale AI use and drive business growth.
- The blueprint focuses on experience design, content supply chain transformation, and marketing operating model redesign.
- Meta is also advancing its AI advertising systems, aiming for full AI-driven ad creation and targeting by 2026.