tech

February 9, 2026

OpenAI’s supposedly ‘leaked’ Super Bowl ad with ear buds and a shiny orb was a hoax

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OpenAI’s supposedly ‘leaked’ Super Bowl ad with ear buds and a shiny orb was a hoax

TL;DR

  • A supposed leaked advertisement for OpenAI's new hardware product was circulated online.
  • The ad featured actor Alexander Skarsgård with a shiny orb and wraparound earbuds.
  • OpenAI representatives, including Greg Brockman and Lindsay McCallum Rémy, denied the authenticity of the ad, calling it 'fake news' and 'totally fake'.
  • The Reddit account that initially posted the 'leak' was newly created and has since been deleted.
  • Evidence suggests the hoax was coordinated, with attempts to promote the fake ad through paid tweets and the creation of a fake website.

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