OpenAI to start showing ads on ChatGPT's free and Go tiers in India
OpenAI has more than 100 million weekly active ChatGPT users in India, a huge chunk of whom are on the free or the lower-priced Go tiers.
TL;DR
- OpenAI is launching ads on ChatGPT Free and Go subscription tiers in India.
- The company has over 100 million weekly active ChatGPT users in India, many on the free or lower-priced tiers.
- OpenAI has partnered with agencies WPP and Omnicom for the ad campaign.
- An ad manager for marketers will be launched next month with a daily minimum budget of ₹725 ($7.60).
- OpenAI has previously launched ads in the US and Europe and is focusing on revenue growth ahead of a potential IPO.