economy
Exclusive: Amazon quietly hiked prices on Echo, Fire TV, Kindle, and eero overnight to offset ‘significant increases’ in memory costs
Amazon has raised prices for several of its first-party devices, including its Echo smart speakers and Fire TV line, making it the latest big tech company to increase consumer costs as memory chip shortages pressure several industries.
TL;DR
- Amazon has raised prices on devices such as Echo speakers, Fire TV, Kindles, and eero systems.
- The price increases are attributed to significant rises in memory and storage component costs.
- This follows similar price hikes from other tech companies like Apple and Microsoft due to memory chip shortages.
- Amazon's cloud unit, AWS, is experiencing rapid growth and driving substantial capital expenditure in data centers.
- Despite price increases, Amazon aims to offer products at accessible prices and will provide promotions.