tech
January 21, 2026
Sony is giving TCL control over its high-end Bravia TVs
TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today.
TL;DR
- TCL is taking majority ownership (51%) of Sony's Bravia home entertainment business in a joint venture.
- The joint venture is expected to launch in April 2027, pending regulatory approvals.
- It will handle all aspects of product development, manufacturing, sales, and service for TVs and home audio.
- Products will continue to be branded as 'Sony Bravia' but will use TCL display technology.
- The venture aims to focus on bigger TVs, higher resolutions, and smart features.
- The TV industry is experiencing decreased margins and increased competition.
- Sony is increasingly focusing on intellectual property like anime and movies, rather than electronics.
- This venture allows Sony to concentrate on its profitable businesses and TCL to leverage the Bravia brand and devices.