tech
Our AI Startup is Growing 40% a Month Helping Financial Advisors Do What They Love: Giving Advice
Before we built our current startup, we spent seven years building retail investment platforms that introduced millions of people to investing for the first time.
TL;DR
- The founders previously built regulated retail investment platforms like Sharesies and Lightyear.
- Clients often asked for investment advice, which advisors couldn't provide due to regulations.
- Market volatility led to clients making poor investment decisions (buying high, selling low).
- Marloo was founded to support financial advisors by reducing their administrative workload.
- The company has experienced rapid growth, onboarding over 900 advisory firms in 15 months across eight countries.
- Investment complexity has increased, with previously institutional-only assets now available to retail investors.
- Personalized financial advice requires more time per client due to individual circumstances.
- AI can assist advisors by narrowing down client impacts during market events and modeling individual circumstances.
- Human judgment remains crucial for understanding client goals and acceptable compromises.
- The goal is to shift from rigid allocation models to client-centric financial planning.