tech
February 9, 2026
Anthropic's Super Bowl Ad Changed to Be Less Direct About OpenAI and ChatGPT
Anthropic's previewed Big Game ads drew criticism from Sam Altman, who labeled them as 'clearly dishonest.'
TL;DR
- Anthropic changed its Super Bowl ad after Sam Altman called the previews 'clearly dishonest.'
- The original ad had a tagline referencing OpenAI's plans for ads in AI.
- The aired version replaced this with a message stating that conversations with AI should not include ads.
- This alteration makes the ad less directly about OpenAI and ChatGPT.
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