tech
January 15, 2026
A “conscious decision” from OpenAI.
The ChatGPT creator lost out when Apple and Google announced a deal for Gemini to power Siri, but a source told the Financial Times that the company made “a conscious decision to not become the custom model provider for Apple,” instead prioritizing its own AI hardware with ex-Apple designer Jony Ive.
TL;DR
- OpenAI, the creator of ChatGPT, declined a deal to provide custom AI models for Apple's Siri.
- The decision was a conscious choice to prioritize OpenAI's own AI hardware development.
- OpenAI is collaborating with former Apple designer Jony Ive on its AI hardware.
- Apple has partnered with Google's Gemini to power Siri.
- Apple is seen as playing a kingmaker role in the AI arms race by choosing between major AI players.