tech
February 20, 2026
Samsung brings a generative AI-powered Bixby to its TVs
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TL;DR
- Samsung's 2025 TVs will feature Vision AI Companion, a conversational generative AI assistant.
- Users can ask questions about on-screen content, such as actor information or artwork details.
- The AI can also provide recommendations for TV shows, movies, travel, and restaurants.
- It is powered by generative AI, including Microsoft Copilot and Perplexity, and handles natural conversation.
- Vision AI Companion will integrate other Samsung AI features like picture optimization and real-time translation.
- The feature is rolling out now with support for 10 languages, including English, Korean, and Spanish.
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