tech
Bumble is getting rid of the swipe, CEO says
"We are going to be saying goodbye to the swipe," CEO Whitney Wolfe Herd said.
TL;DR
- Bumble CEO Whitney Wolfe Heard confirmed the app will remove its signature swipe feature.
- The change is part of a major app overhaul planned for the latter part of the year.
- Bumble has seen a significant drop in paying users, with a 21% decrease in the first quarter.
- The company is shifting its focus to prioritize 'quality over quantity' in its user base.
- An increased reliance on AI is expected, with the development of an AI dating assistant named Bee.
- The company hopes these changes will revitalize user engagement and reverse financial losses.