tech
January 14, 2026
NBC Sports’ new real-time player tracking lets viewers focus on their favorite athletes
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TL;DR
- NBC Sports is introducing an AI-powered player tracking system called viztrick AiDi.
- The system allows mobile viewers to zoom in and focus on specific athletes.
- viztrick AiDi uses facial recognition to identify and track players in real-time.
- It extracts footage and crops it from horizontal broadcasts into a vertical orientation for mobile viewing.
- The technology was developed by Japan's Nippon Television Network.
- NBC Sports plans to use the feature for live event coverage starting this year.
- Potential coverage includes the 2026 Winter Olympics in Milano and Cortina.