tech

January 14, 2026

NBC Sports’ new real-time player tracking lets viewers focus on their favorite athletes

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NBC Sports’ new real-time player tracking lets viewers focus on their favorite athletes

TL;DR

  • NBC Sports is introducing an AI-powered player tracking system called viztrick AiDi.
  • The system allows mobile viewers to zoom in and focus on specific athletes.
  • viztrick AiDi uses facial recognition to identify and track players in real-time.
  • It extracts footage and crops it from horizontal broadcasts into a vertical orientation for mobile viewing.
  • The technology was developed by Japan's Nippon Television Network.
  • NBC Sports plans to use the feature for live event coverage starting this year.
  • Potential coverage includes the 2026 Winter Olympics in Milano and Cortina.