OpenAI expands ChatGPT Ads to 26 new countries as diversification push accelerates
OpenAI is rolling out ChatGPT Ads in 26 new countries as it works to expand its advertising business
TL;DR
- OpenAI is expanding ChatGPT Ads to 26 new countries.
- Free users and Go subscribers in these countries will see clearly labeled ads that do not influence ChatGPT's responses.
- The goal is to make ads useful for users and effective for businesses.
- OpenAI's ad business has reached a $1 billion annualized revenue run rate.
- Over 100,000 advertisers have used the platform.
- The expansion brings ChatGPT Ads to a total of 89 countries.
- Rival Anthropic criticized OpenAI's ad strategy.
- Both OpenAI and Anthropic are preparing for potential IPOs.
- OpenAI plans to develop more ad formats, measurement capabilities, and buying options.