tech
January 29, 2026
OpenAI's Sora app is struggling after its stellar launch
Sora's mobile app downloads fell 45% in January, and consumer spending dropped.
TL;DR
- Sora, OpenAI's video-generation app, saw a rapid rise to the top of the App Store but is now facing declining downloads and consumer spending.
- Appfigures data shows a 32% month-over-month drop in downloads in December and a 45% drop in January.
- Consumer spending on the app also decreased by 32% month-over-month in January.
- Sora faces competition from Google's Gemini and Meta AI.
- OpenAI has encountered issues with copyright infringement, transitioning from an opt-out to an opt-in model for intellectual property usage.
- A recent deal with Disney allowing the use of its characters has not yet boosted Sora's performance.
- User interest has seemingly faded due to limitations on using commercial IP and a reluctance to let others use their likeness in AI videos.
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