OpenAI's ad business shows blistering growth, hits $1 billion annualized revenue run rate

OpenAI's move to serve ads in ChatGPT earlier this year drew ridicule from its chief rival, Anthropic, in the form of a Super Bowl commercial.

OpenAI's ad business shows blistering growth, hits $1 billion annualized revenue run rate

TL;DR

  • OpenAI's advertising business has achieved an annualized revenue run rate of $1 billion.
  • The ad business is less than 200 days old and is seen as part of OpenAI's diversified revenue streams.
  • ChatGPT Ads are currently available in over 40 countries and are being rolled out to more markets.
  • Ads appear for both free-tier users and paid subscribers of ChatGPT.
  • OpenAI states ads are clearly labeled, do not affect ChatGPT's responses, and advertisers do not access private conversations.