tech
March 12, 2026
Amazon rolls out Alexa Plus nationwide and launches a new free tier
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TL;DR
- Alexa Plus, Amazon's revamped AI assistant, is now available to all Prime members in the US.
- New pricing tiers include a free chat option for non-Prime users and a $19.99/month unlimited access plan.
- Prime members receive unlimited access to Alexa Plus as part of their existing membership.
- Alexa Plus is built on a new architecture and uses large language models for enhanced natural language understanding.
- Capabilities include complex query answering, smart home routine creation, calendar management, and reservations.
- Early Access programs are expanding to Canada, Mexico, and testing in several European countries.
- Users can opt out of or revert from the Alexa Plus upgrade.
- Customer engagement with Alexa Plus has reportedly doubled since its launch.
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