tech
December 9, 2025
OpenAI says it’s disabled ad-like app promotions in ChatGPT
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TL;DR
- OpenAI has disabled promotional app messages in ChatGPT after user complaints.
- The messages were perceived as ads by users, linking to integrated apps like Peloton and Target.
- OpenAI's chief research officer agreed the experience "felt like an ad" and fell short.
- The company plans to offer better controls for users to disable or reduce these suggestions.
- These messages were part of tests for surfacing relevant apps within conversations.
- A company spokesperson stated these were tests for surfacing apps, not financial ads.
- Concerns about ads in ChatGPT arise due to OpenAI's financial pressures and need for revenue.
- OpenAI's head, Nick Turley, insisted there are no live tests for ads on the service.
- OpenAI is reportedly delaying ad and shopping features to focus on improving ChatGPT amidst competition.
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