AI Slop Websites Rise Fivefold with GEO Optimization
Generative AI is making it easier to operate content farms designed to capture advertising revenue.
TL;DR
- AI 'slop' sites saw a more than fivefold increase in Q2 year-over-year.
- Traffic to these low-quality AI-generated content sites quadrupled in the same period.
- The rise of these sites exacerbates SEO incentive problems in the AI answer engine era.
- Brands and publishers are competing to influence chatbot recommendations.