tech
February 5, 2026
Globant and FIFA: Bringing AI to the Beautiful Game
Globant's expanded partnership with FIFA delivers next-gen, AI-powered experiences across the football ecosystem with personalised, real-time insights
TL;DR
- Globant and FIFA are deepening their partnership, focusing on AI-powered innovations for the football ecosystem.
- A new FIFA mobile application, enhanced with AI features, will launch before the 2026 World Cup.
- The partnership includes Globant becoming a Tournament Supporter for the 2026 World Cup and other FIFA tournaments.
- A FIFA player data marketplace will be launched, enabling global exchange of football data.
- Globant's Gen AI capabilities will be used for personalized fan experiences.
- AI is increasingly used in football for performance analysis, injury prediction, and officiating (VAR).
- Globant has a broad sports technology portfolio, including partnerships with LALIGA Tech (now Sportian), Riot Games, and Formula 1.
- Globant aims for end-to-end partnerships in sports technology, competing with firms like Stats Perform and SportRadar.
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