OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google
OpenAI is looking to make ChatGPT a more robust consumer discovery engine, and a host of new features seek to empower businesses to help it do that.
TL;DR
- OpenAI has introduced a Business Hub to enhance ChatGPT as a consumer discovery engine.
- Companies can create verified business profiles and specialized agents for ChatGPT.
- These agents allow ChatGPT users to ask questions about businesses and their products.
- The Business Hub provides limited business insights on user interactions, profile views, mentions, and website clicks.
- This initiative is an early step in integrating businesses more deeply into ChatGPT.
- OpenAI previously attempted to position ChatGPT as an e-commerce hub, which was retired in March.
- The new features position ChatGPT to function more like Google for company and product discovery.