politics

December 24, 2025

Apple fined $116 million over app privacy prompts

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Apple fined $116 million over app privacy prompts

TL;DR

  • Italy's antitrust authority fined Apple over $116 million.
  • The fine is due to Apple's App Tracking Transparency (ATT) policy.
  • The AGCM states Apple abused its dominant app store position.
  • ATT requires third-party apps to ask users for consent twice to track data, while Apple's apps require only a single tap.
  • This double consent leads to reduced user consent rates for advertising, harming developers.
  • The AGCM found the ATT policy terms to be imposed unilaterally and disproportionate.
  • Apple plans to appeal the decision, asserting its commitment to privacy protections.
  • France previously fined Apple over similar concerns with the ATT system.

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