How Heathrow Transforms Passenger Experience with Adobe
Stephen Glenfield, Head of Digital at Heathrow, details how Adobe tech delivers deeper passenger relationships as the airport builds AI travel experiences
TL;DR
- Heathrow Airport is expanding its partnership with Adobe to implement AI customer experiences.
- The airport aims to provide personalized digital services to over 84 million passengers annually using Adobe CX Enterprise solutions.
- A new Heathrow Airport website, powered by Adobe technology, will offer consistent experiences across digital touchpoints.
- Adobe Experience Manager will help deliver personalized and dynamic content to passengers.
- Heathrow will utilize Adobe Brand Visibility to improve content discoverability and accuracy on AI-powered search platforms.
- One in four consumers now uses AI platforms as their primary source for travel information.