tech
Apple’s AI promises are finally, almost, sort of, here
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TL;DR
- Apple is heavily investing in AI agents, with a revamped Siri as its flagship offering.
- New Siri features include multimodal capabilities, an all-in-one AI agent, and deeper integration with Apple devices and apps.
- Apple emphasizes user privacy, with AI processing primarily done on-device or via 'private cloud compute'.
- Siri's new capabilities allow it to pull information from various sources, draft messages, schedule appointments, and create content.
- Features like on-screen awareness and visual intelligence in the Photos app are highlighted as key advancements.
- Despite these advancements, many of Siri's new features are derivative of existing AI offerings from competitors.
- Apple's AI strategy focuses on complementing existing products rather than fundamentally changing them, unlike some competitors targeting enterprise users.
- The rollout of Apple's AI features has been historically delayed, with some features still in beta and facing regulatory hurdles in certain regions.