tech
GenAI search ads expected to reach $100B by 2030
The U.S. expected to account for roughly 60% ($3 billion) of global generative AI search revenue in 2026, per WPP Media.
TL;DR
- Generative AI search ad revenue is expected to reach $100 billion globally by 2030.
- This makes it the fastest-growing ad medium in history.
- Users ask longer and more complex queries using generative AI search.
- These queries often reveal stronger context and purchase intent for advertisers.