tech
February 9, 2026
ChatGPT’s cheapest options now show you ads
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TL;DR
- OpenAI is testing ads on the free and Go plan versions of ChatGPT.
- Ads will appear as labeled "sponsored" links and will not influence ChatGPT's answers.
- Users on paid plans (Plus, Pro, Business, Enterprise, Education) will not see ads.
- Free tier users can opt out of ads in exchange for fewer daily messages.
- Users can dismiss ads, share feedback, turn off ad personalization, and delete ad data.
- Advertisers will only receive aggregated ad view and click data.
- Ads will not be shown to users under 18 or in conversations about sensitive topics like health or politics.
- Rival Anthropic ran a Super Bowl commercial criticizing ads on AI conversations.
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