The new human-crafted Apple Music brand matters in an AI world
Opinion: In a world of AI slop, showing the human hands making things helps.
TL;DR
- Apple Music's new brand identity uses Liquid Glass.
- A behind-the-scenes video shows the physical creation process involving mineral oil and transparent panels.
- The process involved a design agency, music producer, crew, and specialized equipment.
- The article contrasts this human-crafted approach with the rise of generative AI imagery.
- There is a perceived value in showcasing human effort and the process behind creative work.
- The author appreciates seeing the 'receipts' of human time, energy, and creativity.