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David Protein founder's candy launch is full of AI typos. The brand's president says it's intentional 'rage bait.'

"We left them there for a little bit of internet rage bait," HallPass president Michael Tierney told Business Insider. "It's worked."

David Protein founder's candy launch is full of AI typos. The brand's president says it's intentional 'rage bait.'

TL;DR

  • HallPass, a new lower-calorie candy company, launched with numerous AI-generated typos in its product shots, such as 'suger' instead of 'sugar'.
  • The company's cofounders include Peter Rahal (RxBar) and Michael Tierney (Stuffed Puffs).
  • HallPass president Michael Tierney claimed the typos were intentional 'internet rage bait' to generate awareness and reflect the brand's fun image.
  • The AI errors included blurred text and misspelled words in the product imagery.
  • HallPass candies will be available in Walmart stores across the US starting August 29, with corrected packaging.

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