tech

February 17, 2026

Samsung is slopping AI ads all over its social channels

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Samsung is slopping AI ads all over its social channels

TL;DR

  • Samsung is incorporating generative AI into its social media marketing, creating and editing content for platforms like YouTube, Instagram, and TikTok.
  • A teaser video for the Galaxy S26 series, purportedly showcasing low-light video capabilities, was generated with AI tools, featuring unnatural visual elements.
  • Other AI-generated content promotes camera features with the tagline 'Can your phone do that?' and advertises AI home appliances with cartoons.
  • Most AI-generated posts include disclosures, but platforms like YouTube and Instagram have not added their own AI labels to some of Samsung's content.
  • This follows a pattern where Samsung has previously been criticized for misrepresenting smartphone camera capabilities in marketing.

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