Walmart says it's not using personal information to set prices as it expands digital shelf labels
NEW YORK — Walmart is aiming to assuage customers’ fears about its new pricing technology as it rolls out digital price labels at its stores.
TL;DR
- Walmart is rolling out digital price labels in stores.
- CEO John Furner has addressed customer fears regarding pricing technology.
- Furner stated that personal information (income, shopping history, willingness to pay) is not, and will not be, used to set prices.