This entrepreneur treated an AI agent like a colleague. Then it started doing the work.
A tech entrepreneur put the Instinct AI agent to work on marketing, operations, shipping, tariffs, and more.
TL;DR
- Donnie Goins, a tech entrepreneur, tested the AI agent Instinct for his business, PuttEZ.
- Instinct provided comprehensive feedback and made revisions to the PuttEZ website copy and product pages.
- The AI agent assisted with setting up social media accounts, generating bios, keywords, and hashtags.
- Instinct reviewed instructional videos, suggested thumbnails, wrote titles, and created short clips for social media.
- It acted as a marketing analyst, summarizing online conversations and suggesting replies and new platforms like Reddit.
- Instinct helped with operational tasks, including filing for a binding tariff classification ruling from US Customs and comparing freight forwarders.
- Goins noted that while Instinct occasionally hallucinated and could improve project organization, it offered a different level of assistance compared to other chatbots.