tech
January 21, 2026
Sensor Tower: mobile users spent more money in apps than games in 2025.
It’s the first time that’s happened, and while generative AI “led revenue growth,” it “was not the only driver,” according to the report.
TL;DR
- Consumers spent $85 billion on apps last year.
- App spending increased by 21% year over year.
- Game spending was $81.8 billion, a 1% increase.
- App spending significantly outpaced game spending growth.