tech
March 20, 2026
People Moves: Romain Apert, Heineken
Romain Apert will join the Heineken Executive Team and succeed the retiring Ronald den Elzen as Chief Digital & Technology Officer from May
TL;DR
- Romain Apert appointed Chief Digital & Technology Officer at Heineken.
- Apert succeeds Ronald den Elzen, who retires after 31 years.
- He previously served as CIO for Mars Petcare, leading digital transformation and AI use cases.
- He aims to advance Heineken's EverGreen 2030 strategy using data and AI.
- Apert has extensive international experience and is known for translating strategy into tangible technology outcomes.
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