OpenAI says ads biz reached $1B revenue run rate in less than a year

OpenAI said Monday that "tens of thousands of advertisers" now used ChatGPT Ads, which is available in more than 40 countries.

OpenAI says ads biz reached $1B revenue run rate in less than a year

TL;DR

  • OpenAI's advertising business reached a $1 billion annualized revenue run rate in less than 200 days.
  • Advertising revenue is critical for supporting free generative AI services and for companies looking to go public.
  • Tens of thousands of advertisers are using ChatGPT Ads in more than 40 countries.
  • Small and medium-sized businesses constitute a material share of OpenAI's advertising business.
  • Generative AI search ad revenue is the fastest-growing ad format in history, projected to reach $100 billion globally by 2030.
  • OpenAI expects to generate $2.5 billion in ad revenue this year and $100 billion by 2030.