Match Group invests $100M in Sniffies, a cruising app for gay men

April 29, 2026

TL;DR

Match Group invested $100 million in Sniffies, a competitor to Grindr.
Sniffies is described as a 'cruising' or hookup matching service for gay men.
The app features a real-time, interactive map of nearby users and cruising spots.
Spencer Rascoff, CEO of Match Group, noted Sniffies' strong understanding of its users.
Sniffies, based in Seattle, has approximately 3 million monthly active users.
Match Group will support Sniffies' vision and growth while it operates independently.
Match Group has faced challenges due to dating app burnout and a desire for traditional meeting methods.
Tinder reported declining user growth in Q4, despite beating estimates.

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