tech
AI video is moving beyond clip slop
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TL;DR
- AI companies are moving beyond selling simple video clip generation to Hollywood.
- The new approach focuses on AI agents that can assist with the entire film production process.
- This shift aims to enable faster, cheaper, and more efficient filmmaking.
- New AI models are improving in areas like character consistency, physics understanding, and cinematic language.
- Companies like Luma AI and Google (with Flow) are developing these agentic AI systems.
- Luma AI partnered with Amazon for *The Old Stories: Moses*, demonstrating reduced production timelines.
- Netflix acquired an AI company and launched its own AI animation studio, indicating industry adoption.
- The broader adoption of AI in production is expected to lead to job losses but potentially more overall productions.