tech
January 8, 2026
Is your product on Amazon without you realizing?
Small businesses told Modern Retail they were shocked to find their products for sale on Amazon without their consent as part of a “Buy For Me” feature the retail giant announced in 2025. Some sellers actively choose not to associate with Amazon; others found errors in listings on the platform, or that Amazon was selling out-of-stock items.
TL;DR
- Small businesses found their products listed on Amazon's 'Buy For Me' feature without consent.
- The 'Buy For Me' feature was announced by Amazon for 2025.
- Some sellers prefer not to associate with Amazon.
- Errors in listings, including selling out-of-stock items, were reported.
- This is part of a larger trend of AI-powered agentic shopping by retailers.
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