As search traffic dries up, Reddit announces it's shifting to a logged-in experience
As AI transforms how people find information online, Reddit is rethinking its open-web roots to protect its audience and business.
TL;DR
- Reddit is shifting to a primarily logged-in experience due to declining search traffic from AI-powered search.
- The move aims to protect data from AI scraping and enable lucrative licensing deals with model providers.
- The company is experiencing a decline in U.S. daily active users, though global users were flat.
- Revenue increased 53% year-over-year, with advertising and non-advertising revenue showing strong growth.
- Logged-in users provide more data signals for personalized advertising and user experiences.
- Reddit will begin testing the logged-in experience in select international markets in Q4.
- The platform will retain options for anonymity and an 'incognito mode' experience.