tech
January 23, 2026
OpenAI is coming for those sweet enterprise dollars in 2026
OpenAI has reportedly appointed Barret Zoph to lead its push into enterprise just a week after Zoph rejoined the company.
TL;DR
- Barret Zoph appointed to lead OpenAI's enterprise AI sales.
- Zoph previously served as VP of post-training inference at OpenAI.
- OpenAI's enterprise market share has fallen to 27% from 50% in 2023.
- Anthropic leads with a 40% market share in enterprise LLM usage.
- Google's Gemini holds a 21% market share.
- OpenAI CEO Sam Altman has expressed concern about Google Gemini's growth.
- Enterprise growth is a key focus for OpenAI in 2026.
- OpenAI announced an expanded partnership with ServiceNow.