tech
February 4, 2026
The Sora feed philosophy
Our aim with the Sora feed is simple: help people learn what’s possible, and inspire them to create. Here are some of core starting principles to bring this vision to life:
TL;DR
- Sora feed optimizes for creativity and active participation, not passive scrolling.
- Users have control through steerable ranking and parental controls for teens.
- The feed prioritizes connection through features like Cameo flows.
- Safety is balanced with freedom, with guardrails to prevent unsafe content and a "report + takedown" system.
- Personalization signals include user activity on Sora, ChatGPT data, content engagement, author signals, and safety signals.
- Content violating Global Usage Policies, such as graphic sexual content, violence, extremist propaganda, or hate speech, may be removed.
- Content is filtered for teen accounts to ensure age-appropriateness.
- A combination of automated tools and human review is used for content moderation.
- Feedback is essential for refining recommendation and safety models.