tech
February 19, 2026
Reddit is testing a new AI search feature for shopping
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
TL;DR
- Reddit is piloting an AI search tool for shopping.
- The feature displays product carousels with pricing, images, and buy links in search results.
- These products are recommended based on user discussions and comments.
- The tool aims to combine Reddit's community-driven content with e-commerce.
- This follows Reddit's launch of Dynamic Product Ads last year.
- Similar AI-driven shopping features are being explored by other platforms like TikTok, Instagram, and OpenAI's ChatGPT.
- Reddit's CEO highlighted AI search as a significant business opportunity and revenue driver.
- Weekly active users for Reddit search grew by 30% in the past year.
- Weekly active users for the AI-powered Reddit Answers feature increased significantly.
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