tech

February 17, 2026

Will Meta's Dear Algo Combat or Encourage Doomscrolling?

A new AI-powered Threads feature allows users to customize algorithms for a three-day period, letting them ask for more of their preferred content

Will Meta's Dear Algo Combat or Encourage Doomscrolling?

TL;DR

  • Threads is piloting an AI feature named 'Dear Algo' allowing users to customize their feed.
  • Users can type 'Dear Algo' followed by a prompt to influence content in their algorithm for three days.
  • Approved requests result in posts being labeled with the reason for their appearance.
  • The feature is currently rolling out in the US, New Zealand, Australia, and the UK.
  • Meta states that requests can be rejected if they ask for disallowed content or if there isn't enough content available.
  • This feature is part of Meta's broader effort to give users more control over their content experience across platforms, similar to Instagram's 'Your Algorithm'.

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