economy

Hugo Spritz Boom Shakes Aperol's Fizz

US sales of Campari’s orange spirit outstripped by Bacardi’s St-Germain elderflower liqueur

Hugo Spritz Boom Shakes Aperol's Fizz

TL;DR

  • Bacardi's St-Germain elderflower liqueur sales have exceeded those of Campari's orange spirit in the US.
  • This trend suggests a potential shift in the popularity of cocktail ingredients.
  • Elderflower liqueur is experiencing a surge in demand in the American market.