tech
January 12, 2026
Amazon says 97% of its devices can support Alexa+
Amazon is counting on its Alexa footprint to help it gain traction in the consumer AI race.
TL;DR
- Amazon plans to leverage its existing device footprint and Alexa brand familiarity for its AI platform.
- Alexa+ is Amazon's generative AI offering with enhanced voices, world knowledge, and task performance capabilities.
- Over 600 million Amazon devices sold are expected to support the revamped Alexa+ assistant.
- Tens of millions of Alexa customers can now opt-in to upgrade to the AI assistant.
- The company aims to make Alexa+ a foundational AI assistant, competing with other specialized AIs.
- Amazon announced web access for Alexa and a redesigned app with a chatbot interface.
- Partners like Samsung, BMW, and Oura showcased Alexa integrations at CES.
- Amazon acquired Bee, an AI wearable for recording conversations and gaining insights, which is expected to integrate with Alexa.
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