tech
March 20, 2026
KPMG Survey Shows AI is Driving Hiring Surge & Capital Spend
KPMG research reveals AI investments are driving workforce expansion rather than job cuts as businesses commit up to 20% of capital budgets globally
TL;DR
- Businesses are increasing AI investments while also planning workforce expansion.
- Fewer than 10% of CEOs surveyed plan to reduce headcounts due to AI.
- Over half of CEOs expect AI to increase hiring efforts in 2026.
- AI is creating new job categories and changing the nature of roles, like 'orchestrators'.
- Nearly 80% of CEOs allocate 5% or more of their capital budgets to AI; 35% allocate 11-20%.
- CEOs feel pressure to invest in AI to avoid losing market share.
- Only 12% of CEOs report AI has delivered cost savings and revenue benefits in the past year.
- There is uncertainty about the long-term impact of AI and its disruption of the labor pool.
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