tech
Warner Music acquires AI attribution startup Sureel AI
Through the acquisition, WMG aims to better track when its artists' work is used in AI-generated content or for training AI models.
TL;DR
- Warner Music (WMG) announced the acquisition of AI attribution startup Sureel AI.
- Sureel's technology creates "AI DNA" for songs to track their use in AI models.
- The acquisition aims to help WMG track the use of artists' work in AI-generated content and AI training.
- Sureel also offers services like intellectual property provenance, audit and compliance reporting, and NIL attribution.
- Sureel will continue to operate as a standalone platform.
- WMG has previously sued and then signed licensing deals with AI music startups Suno and Udio.