tech
January 14, 2026
Meta is putting AI chatbots everywhere
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TL;DR
- Meta is releasing its AI assistant and 28 AI characters across WhatsApp, Instagram, and Messenger.
- The AI assistant provides real-time web results through a partnership with Microsoft's Bing.
- It offers free AI image generation using the prompt "/imagine."
- The AI is based on a custom large language model derived from Llama 2 principles.
- Refinements include a conversational tone, expanded context window for deeper back-and-forth, and concise answers.
- AI characters are based on celebrities like Snoop Dogg and Dwyane Wade, as well as themed roles.
- A feature called 'embodiments' allows character profile images to animate subtly based on conversation.
- Safeguards are in place to prevent harmful or problematic outputs, with extensive red-teaming.
- While not currently trained on public user data from Instagram and Facebook, future integration is planned.
- Meta aims to leverage its vast user base across messaging apps as a competitive advantage.
- The assistant is designed to be accessible directly within chat contexts, eliminating the need to switch apps.
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