Universal Music signs a new AI deal with Nvidia

January 8, 2026

TL;DR

UMG and Nvidia are partnering to utilize AI for music catalog management and user engagement.
Nvidia's Music Flamingo AI model can understand music's nuanced elements like structure, harmony, and emotion.
The collaboration aims to improve music discovery for fans beyond traditional methods like genre or playlists.
Artists will be able to use the AI to analyze their music and describe it with greater depth.
The partnership stresses 'responsible AI' development to support human music creation and rightsholder compensation.
A dedicated artist incubator will be established to design and test AI tools, acting as an 'antidote to generic, AI slop' outputs.
UMG CEO Lucian Grainge stated the goal is to direct AI's potential towards serving artists and fans.
Nvidia's VP Richard Kerris highlighted safeguards for artists' work, attribution, and copyright.

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