tech
December 23, 2025
Marissa Mayer’s new startup Dazzle raises $8M led by Forerunner's Kirsten Green
Mayer launched Dazzle after shuttering her photo and contact management startup Sunshine. Green’s investment suggests Dazzle is poised for the coming wave of new AI-infused consumer businesses.

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TL;DR
- Marissa Mayer, former Yahoo CEO, has launched a new AI startup named Dazzle.
- Dazzle will focus on developing AI personal assistants.
- The company has raised $8 million in seed funding at a $35 million valuation.
- The funding round was led by Kirsten Green of Forerunner, with participation from other venture capital firms.
- Mayer previously led Sunshine, a photo-sharing and contact-management startup that is now being shut down.
- Sunshine struggled with user traction and faced criticism over privacy concerns and design.
- Mayer previously held a significant role at Google, contributing to Search, Maps, and AdWords.
- Dazzle is expected to emerge from stealth mode early next year.
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