Deirdre Bosa partners with Yahoo Finance on new AI live show
The deal offers a new model for independent journalists that allows them to build their brands without giving up the support of a larger outlet.
TL;DR
- Deirdre Bosa, formerly of CNBC, is partnering with Yahoo Finance for a new daily live show centered on AI.
- The show, expected to launch this fall, will be hourlong and focus on AI's impact on industries and the economy.
- Yahoo Finance will provide a dedicated staff and a San Francisco-based studio for the program.
- The partnership offers a model for independent journalists to build brands with the support of a larger outlet.
- Yahoo Finance will handle advertising sales for the show, with a revenue share agreement in place.
- This initiative is part of Yahoo Finance's broader strategy to invest more in creator content and live programming.