tech

January 8, 2026

Dell admits consumers don’t care about AI PCs

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Dell admits consumers don’t care about AI PCs

TL;DR

  • Consumers are not buying PCs for AI features.
  • AI capabilities may confuse consumers rather than provide clear benefits.
  • Dell is incorporating NPUs into its 2026 products but is moving beyond an "AI-first" focus.
  • Microsoft is pushing AI features in Windows and Copilot Plus PCs.
  • Copilot Plus PCs, like those from Dell using Snapdragon X Elite chips, offer benefits from improved battery life and performance, not solely AI.
  • Microsoft's Recall AI feature faced significant delays due to security concerns.

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