tech

Meta removes controversial AI feature on Instagram after backlash

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," the company said in a blog post. "We've heard the feedback that this feature missed the mark, so it's no longer available."

Meta removes controversial AI feature on Instagram after backlash
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TL;DR

  • Meta has removed a new AI feature from Instagram.
  • The feature allowed users to generate images referencing public Instagram accounts.
  • The company stated the feature was removed due to user feedback and that it "missed the mark."
  • The feature did not alert users if their photos were used.
  • The decision came amid scrutiny from users and talent agencies.